It’s that time of night again, where everything seemingly starts working again – that means we can finally end the drought of features from here at FatKidOnFire HQ and we can post the next two features. There are more to come later in the week and quite possibly a completely revamped and custom website. Trust us when we say you guys should stay locked. Peep the first feature to drop tonight below, more international love…
Find out more after the jump
Toronto’s Ambush Apparel market themselves as the city’s “freshest streetwear brand”. Having launched in February 2010, they have only released the one S/S line (entitled “No Risk, No Reward) but it is most definitely a collection to be proud of. We crossed paths on Twitter and got chatting about life, streetwear – the usual.I had look around their site and was impressed with the approach the brother-and-sister team are using when producing their collection(s). AA reminded me of Pimpalicious Living; using bold typography, designs and colourways – so I sat down with Cameron, who runs AA with his sister Gaelen, to find out more…
Who/ what is Ambush Apparel? Ambush Apparel is a streetwear brand driven by two young and ambitious entrepreneurs. A brother and sister have teamed up and have created Ambush Apparel. We officially went into business 21st February 2010.
Your tee designs are stylish, strong and striking – but do they convey a specific brand image or is it flexible? Combing typography, bold designs and pop colours whilst catering for both guys and girls, do you consider Ambush Apparel a tee brand or will you expand your line? Yeah, we definitely like the use of typography as we feel people can relate to what is written on the shirts. The last collection definitely had strong typography, and so will the new collection. Although saying that, this time ‘round we’ve mixed in some photo prints to give the new collection more diversity. I mean we want a specific image, but what we don’t like one day we could love the next. Plans for the future definitely include expanding the line and building a promising stockist list. We also plan on venturing into cut and sew which is where you can really get creative with things.
What does/ will make your brand stand out and distinguish itself from the rest of the Canadian streetwear pack? How do you think Ambush Apparel compares to what’s coming out of the UK streetwear scene? Networking, talking to people, making those connections. We’re always moving forward; I mean we launched a few months ago and I can truly say we’re not just sitting around. We’re also going to start getting busy and start focusing on participating in local events whether it’s a skate jam or an art show. We’re open to options! As for the garment itself we pay a lot of attention to the subtleties and details, people seem to really appreciate that.
Who or what influences you in your work? Fashion(s), art, music and other brands for sure. Knowing that there are thousands upon thousands of new brands out there could be looked on as a bad thing. But to see everyone doing their own thing and the brands that do it well are showing signs of success is like yeah, okay, it’s doable – so we can go full force. We’re also inspired by all the people that say what we’re doing is dope and who support the brands’ growth.
What’s your take on the whole UK streetwear scene at the moment? I can’t necessarily say that I focus on the whole UK street wear scene specifically. However I think it’s all relevant in the fact that if someone less streetwear educated saw Addict in Canada they wouldn’t even second guess they’re from the UK. That’s just the way it is.
Where do you see you and Ambush Apparel being in 5 years time? Dealing with cut and sew pieces and having them distributed across North America. If the time’s right we would love to hit up Magic, Agenda and such.
Where can people expect to catch your work, any UK stockists to watch? To be honest probably not, I mean if there’s a big enough demand then why not. But it will take time. Right now we’re going to stay local and build up – at the moment I don’t need any dramatic variables to throw things off. That would not be good!
Top 5 favourite albums? Lets just say I’m blasting my speakers to:
- Wiz Khalifa – Show and Prove
- Kid Cudi – Man on the Moon: The End of Day
- J. Cole – The Come Up
- Mac Miller – KIDS
The list goes on!
Shoutouts To all the supporters, lets do this!
To drop your first collection and cater for guys and girls – even if it is six tees and two vests; it’s a big look. It’s guaranteed to get you noticed especially when the designs are so tight. “Certified tough” is an adequate way of describing the AA gear! We’ve got big love for the brand here at FKOF HQ. If you’re feeling what Cameron has had to say or want to support the brand, hit up the Ambush Apparel website, Facebook fanpage or peep them on Twitter. Hit up the store and rep these guys UKside!
If you have any thoughts on what Cameron has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).