The next brand to feature here at FatKidOnFire first appeared at FKOF HQ at the start of June. Quite a lot has changed since then but our love for this brand and the man behind it hasn’t changed. Encompassing photography, film and apparel; this is more of a creative media project rather than a bog-standard tee brand. Pretty cool if you ask us…
<p >Find out more after the jump
<p >Luke Baker’s Nerdswag originally started out as a clothing brand in 2009 but now involves his love for film and photography. Luke’s website was (or is) the second site on the web to be running a FKOF banner – we got chatting back in June about his projects and what we’ve got going on here at FKOF HQ. He’s just released the Nerdswag A/W collection which consists of 4 tees and a sweat so we sat down with him to find out more… <p >Who or what is Nerdswag? Nerdswag is a pseudonym for all of my creative practices; including (but not limited to) photography, filmmaking and of course clothing design. I originally planned for Nerdswag to just be a clothing brand, but at the same time I was trying to push my freelance career, by merging the two I made all the time and money spent on marketing twice as beneficial. <p >Your tee designs are strong and striking – but do they convey a specific brand image or is it flexible? Your first drop combines typography, bold designs and pop colours – and consists of tees and a sweat. Is this something you’re looking to continue or expand upon? I would say the brand image is very flexible – I only have one real goal with Nerdswag apparel and that is to continue to produce clothing that I personally want to wear, rather than creating designs that I think will sell well. It’s a very personal project in this way. <p >Design-wise you can expect to see more bold designs and typography for sure. As far as themes go, anything could happen. The best part of having a one man brand is that I can just work with anything I’m interested in at the time. Nerdswag will definitely continue to produce more than just tees; variety is the spice of life, after all. <p >What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? Well, I suppose the most unique factor is that the project is not limited to clothing, in my eyes the photography and filmmaking are equally important parts of Nerdswag. <p >Also, I like to think Nerdswag clothing caters to a niche market, I try to keep the bold, streetwear edge in all the designs but they also have a very geeky side. This can be seen particularly in the Konami code tee, which you can only truly appreciate if you’re a nerd. <p >Who or what influences you in your work? The big guns of the streetwear industry definitely have a bit of an influence. I’m really into Mishka, Crooks and Castles, The Hundreds etc. But the main influences are just things I’m interested in outside of streetwear like video games, anime, music, snowboarding, skating and cycling. I think I have too many interests. <p >
<p >What’s your take on the whole UK streetwear scene at the moment? There’s some good stuff out there but also lots of brands that I’m not really feeling. I really like The Daily Street – they’re good for the scene for sure. As far as UK brands I’m into, Trapstar have dropped some super nice stuff. What I’ve seen so far from Studio RUDO is really good. TerraTag do some cool things as well. <p >Where do you see you and NRDSWG being in 5 years time? I really have no idea. Of course, I want to see it grow and ideally I’d like to be able to make a living off of this venture but realistically I’m just giving it my all and we’ll see what happens. <p >In the nearer future I have plans to go cut & sew rather than using stock shirts and get some slimmer and longer cuts maybe do a few women’s tees too. <p >Where can people expect to catch your work, any stockists to watch? No stockists as yet, but I would love to get in some stores in the near future. I have just exhibited at an anime convention and that was pretty successful so I have plans to more conventions soon. To keep in the loop with these events “like” our Facebook page. <p >Top 5 favourite albums? My taste in music is ridiculously varied and my favourites change all the time but here’s 5 albums I’d hate to live without:
- Death Cab For Cutie – Transatlanticism
- Sage Francis – Personal Journals
- Prolyphic and Reanimator – The Ugly Truth
- Jehst – Falling Down
- Brand New – The Devil And God Are Raging Inside Me
<p > <p >Shoutouts Everyone who’s supported Nerdswag so far. My parents, girlfriend, friends and family. FatKidOnFire [big up]! And anyone who is putting their dreams ahead of their financial well-being. <p >
Luke’s doing big things with Nerdswag. Whilst he initially started up as a clothing brand, his film and photography skills are definitely worth noticing. We’ve got big love for Luke and the apparel he’s releasing – hit up the Nerdswag website, blog, and Facebook fanpage. Don’t forget to hit up the webstore and cop some Nerdswag threads!
If you have any thoughts on what Luke has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).