It’s time for another interview! I’m slightly gutted I’m stuck inside revising when the weather is so damn good outside, although I did make the most of it and went out on the bike earlier this afternoon so I guess it’s swings and roundabouts.
The next brand is in the process of dropping their new S/S ‘10 collection – so you’re in for a treat with some fresh new pieces…
Find out more after the jump
I was introduced to Getting Rich Is No Dream (G.R.I.N.D.) by a friend at Uni – and was impressed with their varied product range. The A/W ‘09 collection consisted of a varsity, thirteen tees, five crews and a hoody (with accessories “coming soon”). When the S/S ‘10 lookbook dropped I was pleased to see the strong form was continuing, with five fresh new designs on well-cut tees along with a new hoody design. I sat down with Youssef, one half of (G.R.I.N.D.), to find out more…
Who/ what is Getting Rich Is No Dream? It’s often hard to answer this type of question without sounding cliché or arrogant… Or coming across like we stand for some kind of greater good. G.R.I.N.D. is a brand from 2 guys with a love for streetwear, for guys and girls with a love for streetwear. That’s it really. The name itself represents our goals, aspirations, and dreams; and it simply implies having lots of money shouldn’t be an ultimate focus. But that’s just our name, that doesn’t mean all our designs/concepts are centered on this title. Our goal REALLY isn’t to question people’s thought process.
Your tee designs are strong and striking – do they have an underlying theme or do you consider these designs to be your main brand image? Or is it flexible? There’s no single theme we’re running with really. Our designs represent what we were thinking/feeling at that specific time, and the fact that people’s likes and interests change constantly ends up making our brand hard to define really. I’d say after the teething process during the early years we now know where we’re heading, and we’re sticking to our lane… we’re just changing the cars used to get there occasionally. Variety isn’t uncertainty.. It’s simply growth as a person and a brand.
What does/ will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? As long as we stay in our lane we should be distinguishable from others.
Who/ what influences you in your work? Everything! From observing other brands, to overhearing someone’s conversation on the underground – our influences are plentiful. If you can’t be influenced or inspired on a daily basis something’s not right. We keep our eyes and ears open, surrounding ourselves with inspiring and provocative people and let it all just soak in.
What’s your take on the UK streetwear scene at the moment? People will often call it saturated.. but that comes across negative. Yes there are a lot of options out there on the UK streetwear market, but not many well established brands consistently performing. We respect all that try, but would only rock a handful of brands in all honesty. I think the main problem in the underground scene is that there are too many businessmen trying to be designers, and too many designers trying to be businessmen. What some have in creativity they lack in direction, and vice versa.
Where do you see you and GRIND being in 5 years time? Hopefully hitting a larger audience, but maintaining the personal approach we have at the moment.
Where can people expect to catch your work, any UK stockists to watch? Our site – GettingRichIsNoDream – hit us up DIRECT.
Top 5 favourite albums? I’ll give you my top 10!! In no particular order:
- Ghostface – Supreme Clientele
- Nas – Illmatic
- Jay Z – Blueprint
- Wu-Tang – 36 Chambers
- Notorious B.I.G. – Ready to Die
- N.W.A. – Straight outta Compton
- Outkast – Southern Player etc
- Mobb Deep – The Infamous
- Common – Be
- Eminem – Marshal Mathers EP
Shoutouts Everyone in contact with us…. Stay in contact.
G.R.I.N.D.’s new collection drops at their webstore this coming Monday (19th April) so if you’re feeling what Youssef has had to say or the designs that appeared in the interview head over and cop some pieces to support this sweet brand! I’ve got my eye on the “Queen of Spades” tee (shown below). So fresh! Card designs seem to be popular this summer – but G.R.I.N.D. have done theirs well