Super-Hero Clothing x FatKidOnFire - Interview #15

Super-Hero Clothing x FatKidOnFire

Interview #15

The next brand is run in conjunction with a rather special, UK independent record label. Know who B.B. Manik is? Spot him (that’s not going to be difficult) in the pic below – he is CEO of this world famous record label and is how I found this next brand…

Find out more after the jump

Super-Hero Clothing designs the merch for B.B.’s Raw Riddim Records but are in the process of releasing their own collection. I caught Raw Riddim Records through Twitter (as per usual) and then found Super-Hero Clothing. As I’m always interesting in talking to small grassroots clothing brands, I sat down with Justin (who runs Super-Hero along with B.B.) to find out more…

Who/ what is Super-Hero Clothing? Super-Hero is a clothing line established in 2009 in the UK. We hope to bring a new side to street wear today.

Your designs are strong and striking – do they have an underlying theme or do you consider these designs to be your main brand image? You also design for Raw Riddim Records – how did that come about? We love comic books and cartoons, so the use of bold colours and simple imagery is important to us. We try not to restrict our designers. If an image inspires them, nine times out of ten, it will inspire us too.

One of the three guys that runs the company is B.B. Manik. He was getting other people to make the tees for his artists and to me which made no sense. I offered to do a run of tees and hoodies for him, which sold out in record time and we’ve never looked back!

What does/ will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? I don’t even see that we have any competition to be fair. I mean Drop Dead and Built For Sin are made for the emo kids, right? Babycakes is for the scene kids and like King Apparel is for the JD Sports kids. In terms of actual street/skate heads? That’s us – original, innovative designs, limited edition clothing, made to a high standard. I think we’re gonna raise the bar.

Who/ what influences you in your work? Marvel comics, Eric Powell’s the Goon, Upper Playground, Famous Stars and Straps and Skittles 🙂

What’s your take on the UK streetwear scene at the moment? It’s dead and stagnant. People just don’t take any chances. We want to really experiment with design, customer interaction and the garments we create. As we grow, we’re going to branch into other areas and compete on a worldwide scale.

Where do you see you and Super-Hero Clothing being in 5 years time? Making much more than clothes. Action figures, setting up a club night that grows into a festival and some things that we have in the works right now, but can’t talk about!

Where can people expect to catch your work, any stockists to watch? We’re talking to a few independent stores in London, Nottingham & Manchester. If they sell well, we’ll branch out. Other than that, they’ll be available at all Raw Riddim shows and online. [Stay locked on the Super Hero bigcartel for when they start selling their pieces through there as well as via the Raw Riddim bigcartel page]

Top 5 favourite albums?

  1. A Tribe Called Quest – Midnight Marauders
  2. Queens Of The Stone Age – Songs For The Deaf
  3. Jay-Z – The Blueprint
  4. Michael Jackson – Bad
  5. Jimmy Eat World – Bleed American

Shoutouts Big shouts out to Mjay, Tyler Mae, Sub-Universe, Jai Michele, Curtis Khan, MC Myst, Luke Milne, Abiie Norml and of course FatkidOnFire [woop]!!

Justin and B.B. are combining the record label and the two clothing lines for maximum impact. It seems to be working pretty well! You’ll be sure to see B.B. and the rest of the Raw Riddim fam rocking stuff that Justin has designed so if you fancy copping some of the same head over to the Raw Riddim bigcartel page and sort yourself out! Make sure to keep an eye on the Super-Hero bigcartel page for when the collection drops on there