It’s been over a month since the last FatKidOnFire interview was posted. So to take a break from the multitude of mixes I’ve been posting, here’s the next interview (which also happens to be the twentieth FatKidOnFire interview!) with rather a special brand. A brand who’s fought through all manner of battles to get to this point of releasing super fresh pieces for your enjoyment…
Find out more after the jump
I’ve had my eye on IamBassment for more than a long time. A few ups and downs have kept this brand battling to get to the point of releasing its first collection but I am very pleased to say that the day has come and things (or more importantly the collection) are looking promising! I sat down with Marley, the creative talent behind the brand, to find out more…
Who/ what is IamBassment? I am Bassment (hahaha)! Just kidding, we are a lifestyle brand mainly committed to the alternatives/ niches of both music and fashion. There two areas, without a doubt, tie hand in hand and are the most important assesets to me (and I’m sure many others). Bassment is a passion – not a trend or fad… Most of those fizzle out in their first year!
Your brand image is strong and striking – where does it come from? I have always said it’s not necessarily the artistic side of an image that makes a tee or garment effective; it’s all in the image itself. I have always found it a lot more effective when applying bolder yet simpler images to a product, as it becomes an instant eye-catcher as soon as you put it on. I also play around with slightly more offbeat colours – cordinating them well always make an item more effective. But dont get me wrong, our artwork is still on point! (hahaha!)
What does/ will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? We will stand out because we as a label are not money hungry and that we take extreme care in how our garments are presented, along with even how each item will be received by the online customer (as they will find out when the site is fully active!). We have Italien designers in Milan now onboard tailoring our items now so our cuts will be 100% our own templates. I’m more interested in focusing on the image side of things and being able to keep it clean, simple, very stylish and up to date.
Who or what influences you in your work? I’d have to say graphic artists such as Kate Moross definitely influence me. As young as she is, I have to give credit to Kate as she is proof keeping it simple works, and I am also attracted to work I can relate to – like Kate’s. Tomoaki Nagao Aka ( Nigo) founder & creator of A Bathing Ape and designer for Billionaire Boys Club Has inspired me greatly with the whole image of never growing up – I hope I can one day live in a similar world. Also Louis Vuitton, they really are the only designer brand I feel has strongly influenced certain styles – espically their rucksacks [link to a vintage rucksack – but you get the idea] (which was the first thing to of caught my eye by Louis V). They have extremely good cuts and shapes to the majority of items they put out, and I find they have a slight edge on all the other leading designers. Last but not least, Zomby – he may be a producer, but in terms of image he has one of the best looks and sounds to come out for along while. The alternative side of the music is what inspires me; to keep trying new and exiting things. There is also the fact that very few people know him in person. Taking an almost classic appraoch to electronia , house etc. with melodys more complex, cleaver and unusual sounding then the majority of music I’ve ever heard.
What’s your take on the whole UK streetwear scene at the moment? I’m very kept to my self and try not to focus on hitting a target audience as I feel if you want to wear my clothing you’ll wear it! But in general it is good to see so many like minded people in other smaller independant brands – Villainous Visard, Death Before Dishonour and Soap-Box to name a few. We have a good network and relationship building up between the brands – supporting each other. It’s good to see people working well together to help reach our dreams! We will have to see what happens with this coming year as it’s going to be a busy one for many of us independent brands.
Where do you see you and Bassment being in 5 years time? I’d like to think Bassment will be a strong contender in the fashion market as it specialises in constantly staying on top in terms of styles and yet still keeping limited quantities. I think this makes the items more appreciated and collectable… Maybe a new store and a vinyl record label – I won’t go into that as of yet, just wait until it all unravels!
Where can people expect to catch your work, any stockists to watch? You can catch my designs on the IamBassment website (when the site is launched), but until then catch a limited run I did for Redeye Records. The only store stockist I’m going to mention right now is The Bassment In Ipswich. We have a few in the pipline but again just keep your eyes peeled on the site! Also stay locked on our Twitter account – we update a lot so if you like to stay in check with the latest designs etc follow us!
Top 5 favourite albums?
- Burial – Burial
- Burial – Untrue
- Fortet – There Is Love In You
- Zomby – Where Were You In ‘92?
- Actress – Hazyville
Shoutouts Big Up all the UK brands doing things properly and all the UK artists supporting and taking their music to the next level!
Marley has conquered the adversity IamBassment has faced and has come through with all guns blazing. The brand is most definitely here to stay! These two designs feature in a line of five tees and a few other surprises (surprises I know you’ll all love). Stay locked on the IamBassment Tumblr (until the website is launched) and as always keep your eyes on the Bassment Twitter. If you’re on Facebook (let’s face it, who isn’t these days?) you can also fire your props over on to the Bassment Fb page. Support IamBassment and UK talent in general!