Guy Vernes x FatKidOnFire - Interview #31

Guy Vernes x FatKidOnFire

Interview #31

<p >I was supposed to getting an early night tonight (as those have been sorely lacking of late) but after selling 11 FatKidOnFire tees today (which means the run of large black tees are now sold out – don’t sleep as I only have 26 white and black tees left) and making progress with areas of FatKidOnFire’s continuing development I thought it’d be a good idea to drop another international feature… <p > <p >Find out more after the jump

<p >As we found with the previous Dutch brand featured here at FatKidOnFire (Pimpalicious Living for those of you not in the know), Holland has some seriously cool hidden streetwear gems. Guy Vernes is another example of such a gem. After emailing me with the tag line “Guy Vernes, the Dutch brand of boyish awesomeness”, Guy instantly grabbed my attention and so I took a look around his website and webstore. This seems to be a running theme here at FatKidOnFire HQ; but I was seriously impressed with what Guy had to offer. I sat down with Guy to find out more… <p >Who/ what is Guy Vernes? Guy Vernes is a brand creating the finest apparel and more for the boys of today. <p >Your designs are simple, strong and striking – do they have an underlying theme or do you consider these designs to be your main brand image? Although all designs are simple and defined, most of them do have an underlying theme or some kind of symbolism. This ‘second layer’ is what makes designing these characters even more interesting to me and appealing to the audience. Take the Unstoppable Vigorr tee from the upcoming collection for example: the entire design and character background are a tribute to ‘vigour’; the human quality/condition that’s often at the start of great endeavors. But of course, the design characteristics are also the brand’s image. Consistency in design is what makes a brand recognizable and authentic from my point of view. <p >You offer more than just tees – with your latest line containing a crew and a polo. Is this something you will continue? ?????Absolutely. In my opinion, Guy Vernes has never been a tee brand. Life is full of discoveries and if you keep your mind open there is an unlimited amount of awesomeness to offer. My aim is to enlarge our product range to apparel, art, books and accessories within the 2010/2011 season. Beautiful things are coming up. <p >What does/ will make your brand stand out and distinguish itself from the rest of the UK/ European streetwear pack? A lot of things, which all come down to two words: consistency and authenticity. We create things for the newfound gentlemen within a distinct environment of creative excellence. We demand the very best from ourselves, because we ought to give the very best. We know what our people want and we give them exactly that. Furthermore, I’m trying with Guy Vernes to mix the creative with the intellectual. It’s this combination that I have been missing in modern day art and it’s really cool to add such a rich flavour in simple apparel. Whatever comes out of the Mansion*, it’s always something to look forward to because you know that it’s going to get you one way or another. <p >* The Mansion is the name of the office. <p >Who/ what influences you in your work? The world, chico, and everything in it. <p >
<p >What’s your take on the UK/ European streetwear scene at the moment? I think today’s scene is more subtle, more manly, slimmer in fit, varied and overall less design and more fashion. I love the state of the European scene these days. We finally dropped the 80’s and we’re heading towards clean, boyish sophistication. Great. <p >Where do you see you and Guy Vernes being in 5 years time? I’ve been asked this question many times and my answer has always been: “I don’t know”. I think that I’m blessed with a restless spirit and an open mind and that combination is taking me to new places. Guy Vernes is a shared adventure and we’re trying to carry the flag to the top. Picture yourself in 2015, sipping a fine Brazilian blend on a leather couch in one of our flagship stores while being served our newest fashion opuses by ladies dipped in elegance and a charming smile that makes you sigh “life is good”. That’s Guy Vernes, 5 years from now. <p >Where can people expect to catch your work, any UK stockists to watch? The place to be is, of course, our online boutique (shipment within 3 days to the UK). We have no UK retailers unfortunately to this date, but I’m definitely planning on bringing the brand to the British shelves in the near future. <p >Top 5 favourite albums? Tough question. Here are 5 of top albums at random:

  1. Little Brother – The Minstrel Show
  2. Jay-Z – The Black Album
  3. Clipse – Hell Hath No Fury
  4. Drake – So Far Gone (mixtape)
  5. Black Milk – Popular Demand

<p >Shoutouts Shout out to my boys, my support, drive and inspiration: Niek Dekker, Andrew Howard Wayne, Karel Natadiredja and Andries van Overbeeke. To my ladies, the love and the feminine awe in our lives: Jorine Koster, Ilse Bay, Anna Oosterling and Nina Engelberts. <p > Since we’re in UK digital waters, I’d like to give a special shout to Matt Miller. Thanks for showing us love, my brother. <p > And of course, thank you FatKidOnFire [you’re more than welcome!] for the feature. <p >Another Dutch brand and further proof that (like Bristol) streetwear heads in Holland are spoilt for choice when it comes to independent brands pushing the style boundaries. Guy’s definitely heading big places so make sure you check his website/webstore, Facebook and Twitter. Who knew being a commercial lawyer could be so much fun?