<p >It’s that time of the week again (apologies it’s taken almost a week to drop new updates, but there’s a stack of them waiting to drop over the next 24 hours). The next feature continues the FatKidOnFire love for the talent Columbus, OH has. Instead of dropping a dubstep mixtape from Dj Scooter, Jah-Killin or sKewn we sit down with an extremely talented hip-hop artist (who, as it turns out, is Jah-Killin’s brother). Peep the taster below… <p > <p >Find out more after the jump
<p >I first caught J. Osceola through Jacquelyn and Scott and the rest of the FatKidOnFire family from C-Bus. I copped his album “The Brain Food Project” and was seriously impressed with J.’s lyrical skill and his amazing flow. I traded a few emails with J. and managed to get an exclusive FKOF feature set up in between his touring commitments to find out more… <p >Who is J. Osceola? I would say that J. Osceola is an artist; a writer, an innovator, a poster child for a new generation of change in the ‘status-quo’ of hip-hop music… J. Osceola is me. I really pride myself in being a hip-hop artist that brings his true-life experiences, things that I’ve witnessed, and my personal perspective to music; whilst not glorifying the stereotypical things that “rappers” glorify. I want people to understand that they don’t have to follow the “in-crowd” and glorify all these negative things around them to be successful or be considered “cool”. You can still be “cool” if you go against the grain. And with that, my goal is to really just make good music that the majority of all people can relate to. I want to experiment with a lot of different things with my music and really push the envelope to the limit as far as artistic creativity goes. I guess you would say I want to “bring something new and fresh” to hip-hop and the entire music community for that matter – an innovator if you will. <p >What got you into writing rhymes? Well first the obvious, my love for music and specifically hip-hop got me into writing rhymes. The first hip-hop song I ever heard in my life was when I really really young. I don’t even remember how old I was, but I do know I was in elementary when I first heard “Momma Said Knock You Out” by LL Cool J. Hearing that track really got me interested and I instantly became a fan. But I really got into writing rhymes and really taking it seriously when I was about 12 or so. My older sister took me to a Wu-Tang concert and I got to go back-stage. I got to spit my lil’ flows to a few members of the Wu and all that! They said they liked my style (even though they were probably lying haha)! Nevertheless, I guess you can say I ran with that and went home and started writing verses and songs and really getting into it more than I ever thought I would. <p >What does/ will make your music stand out and distinguish itself from the rest of the US/ UK (if you’re looking to break in) hip-hop being dropped these days? I think what will make me and my music stand out the most amongst the rest of the artists in both the hip-hop and music industry is my perspective on life and how it’s reflected in my music. It’s what I like to call finding the “happy medium” where the musical content contains the substance that goes somewhat against the grain of traditional hip-hop artists that glorify negativity, BUT the music is still dope and still very relevant by the industry standards. <p >Who/ what influences you in your work? As far as musical influences that I have/had in my life, there are really too many to name… I am a lover of all genres of music so the list would be really long, but a few of my favorite artists of all time are Stevie Wonder, Jay-Z, Andre 3000, Michael Jackson, Timbaland, Nirvana, Rage Against the Machine, Lupe Fiasco, and Wu-Tang. <p >However, the main influence in my work or music is just life… I really use all of my experiences, the things I witness, the people in my life, etc. as the foundation of what my music represents. <p >
<p >What’s your take on the UK hip-hop scene at the moment; compared to the one in the US? I think the main difference between the UK hip-hop scene vs. the US hip-hop scene in one word is saturation. So many people in the US are “rappers”, I think it’s somewhat lost it’s value to the public. Therefore, I think the UK hip-hop scene in a sense appreciates substance more than the US hip-hop scene because here in the US, it’s so much more about business and money than passion and the art… Not that the US scene doesn’t possess that appreciation at all, but I just think the UK scene hasn’t really been “exposed” to some of the “big business” point of view that many of these US record labels and media portray to the public. <p >Where do you see you and your music being in 5 years time? Though it may sound cliché or unrealistic to some, I think in 5 years my music will be a worldwide success and will be pushing the envelope in hip-hop music. I think I will have a few albums under my belt and also a few awards under my belt as well… Those are my hopes at least – sorry, I’m a dreamer! <p >Where can people expect to catch your music? People can find my music all over the internet. From iTunes to Amazon to all my online sites. Catch me on Myspace, Youtube, Facebook, Twitter and finally on my website. Or you could just Google search “J.Osceola”… <p >Top 5 favourite brands? I have waaaay too many favorite brands! In no particular order though I’m going to say:
- Apple/ Mac – because after I got my MacBook Pro, my iPod, etc I will be a lifelong Apple user
- Nike – because almost all of my favorite shoes are Nikes, from Dunks to Blazers to Jordans etc… And I’m definitely a sneakerhead!
- New Era – because I’m a hat fanatic. I’ve got more hats than I can count
- Audi – because I’m also a car fanatic… Specifically a European car fanatic, and even more specifically right now an Audi fanatic!
- Dolce & Gabbana – mainly because from their glasses to their colognes to their clothes, they have some of the best products.
<p >Shoutouts My team, the best team, Team Osceola! They always hold me down. Shoutout to my city Columbus and my state Ohio! We have some of the most amazing artists and people there… Shout out to everyone I consider my family, you know who you are! To my fans and everyone who supports J.Osceola, Team Osceola, and our movement… Also special shoutout to my DJ, Krate Digga, my right hand man that rocks the stage with me, Bufalo Pete and my band! And last but not least, special shout out to FatKidOnFire for showing me love – much love and respect homie [big up bro!]! <p >It seems FatKidOnFire now has a fifth extended family member in Columbus. This is crazy! It also means that one more FatKidOnFire tee will have a home to go to (once the US CPB release the box I shipped to Scooter and Jah-Killin. Long). I’ve not stopped listening to J.’s album “The Brain Food Project” which includes the seriously dope “Billion Dollar Dreams” (featured at the top of the post) – cop your copy by clicking through. Compare what else £7.99 would get you but it should be a no brainer! <p >If you’re feeling what J. has to say, reach him via Facebook or Twitter. He’ll appreciate hearing from you. If you want to find out more about my boy, peep his bio below. Pretty powerful story if you ask me…<p >
<p >In a day and age where being a rapper is the new American Dream, J. Osceola epitomizes what it means to be a hip-hop artist in the truest form.<p >Born on January 14th in Columbus, Ohio, J. Osceola was brought into a world of poverty, where his Filipino mother struggled to support him and his siblings. From coping with the hardships of living in a fatherless home to the struggles of trying to survive in various hoods throughout his city, J. was consumed by the street life that surrounded him. It was then that J. discovered how dark and sinister the world could be. While hanging amongst the wrong crowds, J. witnessed everything from drug activity right down to gang violence and murder. It was then that he took a deep interest in sports as well as Hip Hop to occupy his time. He slowly began trying to turn his life around, as he shifted his troubled life-style and energy towards music and basketball. Soon, J started forming his own views of the world around him on Osceola Avenue; thus, the birth of J. Osceola. <p >Realizing there was more to life than that of his atmosphere, J decided to turn his life around and use his circumstances as the foundation of his music. He decided that rather than glorify the negativity that he survived, J. would use those same experiences to convey a message to his listeners of how he overcame the odds. <p >Influenced musically by artists such as Jay-Z, Andre 3000, Nas, Wu-Tang, Kanye West, and Lupe Fiasco, J. Osceola has solidified a style and message of his own. In addition, his surroundings, his family, his morals, and his belief in God, complete his circle of influences that drive him to make music that defies the industry standard. J. has discovered how to use his personal point of views to lyrically paint a picture that provides a conscious message to all of his listeners and still gain the respect and street credibility to stand amongst those in mainstream rap. J. Osceola’s work ethic and talent are just a couple reasons why he is gaining the support from local radio stations and publications in his city. The world is in need of a new, inspirational, and innovative voice, and that voice is J. Osceola.