I’ve been talking to the following brand about finalising and publishing this feature for a good few weeks (if not months) – so it’s good to finally free up some time (and dig out the relevant discussions from my inbox) and get the interview live…
Juliet Nwekenta’s Dee Rosa weren’t a brand I was familiar with until she introduced her work to me back in March. Having started the brand last year, the Dee Rosa webstore was only launched in the middle of this year – but Juliet’s work definitely caught my eye.
After talking through the brand and having a look through what she had to offer, I thought it was a good time to be learning more…
Who and what is Dee Rosa? Dee Rosa is a unisex lifestyle/ streetwear brand.
How have you found running Dee Rosa – is running a fashion brand something you’d recommend doing? It’s been a rollercoaster, lots of highs and lows. It’s lot of hard work, but I ultimately enjoy what I do.
I would only recommend running a brand if one is truly passionate about it and determined to work hard to see it through.
How important has the internet and social media been in enabling you to grow the brand? It’s been very important. It’s such a great way to communicate with people about what we’re doing and just generally get the word out about Dee Rosa.
In your opinion, what defines the Dee Rosa brand? What plans have you got to extend your product line in the future? The thing that defines Dee Rosa first and foremost is great design. Dee Rosa is also defined by a strong belief in free-spiritedness and self-expression.
We definitely have plans to expand beyond t-shirts and sweatshirts. We want to move into accessories and possibly some cut and sew but all in good time!
What does or will distinguish Dee Rosa from the other independent clothing on the market these days? Who would you say are your closest competitors (if there are any)? I think the main thing that distinguishes Dee Rosa from other brands is design. Dee Rosa has a clear aesthetic with pattern being the visual theme.
I would pretty much consider any lifestyle/ streetwear brand to be a competitor.
What’s your take on the independent clothing scene in the UK at the moment? It’s thriving! It’s definitely come a long way but there’s still quite a way to go. It would be nice to see more physical concept/ lifestyle stores that not only stock streetwear & accessories but also music, books/ magazines etc.
What do you think the future holds for Dee Rosa? Where do you think you’ll be in a years’ time? I’m very positive about the future. In a years’ time I believe Dee Rosa will be a more established brand, available in stores with some cool collaborations under our belt and just generally bigger and better than it is now.
Where can people expect to catch your product; is the brand stocked in any British stores? You can catch Dee Rosa products on our website. We’re not stocked in any British stores at the moment but we are working on it and will be soon. Just follow us on Twitter and we’ll definitely keep you posted on that.
Top 5 favourite albums? Oooooh that’s a tough one, it’s virtually impossible to narrow down my favourite albums to just 5 but I’ll try! In no particular order:
- Boyz to Men – Evolution
- Nas – Illmatic
- Floetry – Floetic
- Beastie Boys – Hello Nasty
- The Notorious B.I.G – Ready To Die
Any shoutouts? A big shout out to everyone that has supported Dee Rosa, we really appreciate the love!
So there you have it. Juliet’s only just getting started with the brand – if her current designs and the t-shirts/ sweats she’s producing at the moment, the future’s looking bright for Dee Rosa.
Find them on Twitter here, Facebook here and peep the all important webstore here (where t-shirts will cost you £30/ sweats £45). A very reasonable deal to support this young and promising brand if you ask me!
If you have any thoughts on what’s been said in the FKOF feature with Dee Rosa, or want to recommend a new brand or artist you’ve discovered – or even just want a chat about something you’ve seen on FatKidOnFire, drop a comment below or get in touch via email, Twitter or Facebook.