We’ve not had an international brand feature here at FatKidOnFire since Ambush Apparel way back at #40 – we thought it was high time that situation got rectified and so we got scouting for another international brand to interview. Luckily, our new friend Tom (who models in one of the shots included in the feature) knew of such a brand and after a few email exchanges an interview was arranged….
California’s J!NX Clothing are a pretty huge force to be reckoned with. They’re more than just a clothing company; with an online community of over 700,000 people and an annual turnover of around $7,000,000 (yeah, you read that right) J!NX are looking to bring their unique combination of “video games and nerd culture” to our shores. The pictures embedded in this interview are of two items from J!NX’s A/W 2010 collection (their first foray into cut and sew) but expect a full lookbook for their S/S ’11 collection shot by FKOF’s photographer and collaboratively styled by FKOF and Tom. Stay locked! Anyway, we sat down with the J!NX team to find out more…
Who or what is J!NX Clothing? J!NX is a lifestyle clothing brand inspired by video game culture and retro comics.
Your tee designs are strong and striking – do they have an underlying theme or do you consider these designs to be your main brand image? What persuaded you to take the jump from tees to cut and sew for S/S 2011? J!NX is more than just a brand, it’s a lifestyle; an attitude we’re very proud of. Because we have so much that goes into our brand it’s hard to say what our main brand image really is. Everything we do is inspired by video games and comic book culture, so there’s certainly a theme there, but our brand is so diverse that we can’t really pinpoint a focal point. The company has been around over 10 years now, and while we started with tees, cut & sew was the vision from the beginning. It just took a little while to make it happen.
What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? The fact that we’re pioneers in this space really sets us apart. No one else is really doing what we do – we’re offering something fresh.
Who or what influences you in your work? Everything we do is inspired by video games and geek culture. But, beyond that, we have specific inspirations based on specific games, and geek culture references. For example, our Drake Henley, coming out with the IDentity Spring/Summer Cut & Sew line, is inspired by Nathan Drake from the Uncharted Series.
What’s your take on the UK streetwear scene at the moment, and how does it compare to the scene in the US? With such a large following in the ‘States, how do you intend to replicate that success in the UK market? It’s hard to say. On the surface, a lot is different, but when you dissect everything, the fudementals are the same. Regardless of the culture, people are looking for something fresh, and we have that to offer. In other words, we’re not just another action sports brand. We have a unique foundation.
Where do you see you and J!NX being in 5 years time? Well we’re certainly not going anywhere . I see us having a stronger retail presence, being more readily available off the web than we are now. Hopefully, if all goes well, we’ll be in a position to share our message about how important it is to live your passions, and to be who you are, and do what you like to do.
Where can people expect to catch your work, any UK stockists to watch? Nothing has been finalized that I can divulge, but we always have things in the works. Make sure to keep your eyes peeled.
Top 5 favourite albums?
- Radiohead – In Rainbows
- Third Eye Blind – Blue
- Incubus – Light Grenades
- The Beatles – Abbey Road
- Nirvana – Nevermind
Shoutouts Hi Mom!
I’m not sure if the UK streetwear market has a brand or a lifestyle clothing brand like J!NX – which means their adventures over here are sure to be successful! We’ve got our eyes and ears open for news on J!NX, and as we said earlier we’re shooting a lookbook for their S/S ’11 collection. If you can’t wait for the J!NX x FKOF (x Tom!) lookbook, find J!NX on Facebook or Twitter and peep their website to support their endeavours over here!
If you have any thoughts on what J!NX has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).