We’re always keen to fly the flag for the independent brands here at FatKidOnFire. We like to think it’s one of the things we do best – it’s what we set out to champion when we started out and it’s what we’ll continue to do for as long as we exist!
This next brand is a similar operation to FKOF – a one man army doing absolutely everything; creation, design and production. It’s a big look…
R3DN3CK Clothing is run by Andrew Jacques, and when we say he runs it he does everything. We’ve been following the R3DN3CK movement for a while now, and after seeing some behind-the-scenes design work we thought it was high time we linked up and got the scoop for you guys. We sat down with Andrew to find out more…
Who or what is R3DN3CK Clothing? R3DN3CK Clothing is me, a 21 year old illustration student who is branching out with my own brand after various influential meetings and talks with other UK brands and brand owners. Striving for quality products and only using the best base garments that are all hand pressed, weeded and cut by myself so each garment has my own personal quality control. This way I know what my brand and I are putting out there. I remain planted in my roots with the brand and will always remain the sole effort behind the brand; from idea, design and production.
Your tee design is strong and striking – do you have a definitive brand image or is it flexible? You currently have one tee (with two designs), will you be expanding your line? I’ve just expanded the range with the first crew. I’m really trying to distance myself from other brands out there at the moment, I’ve gone for multiple press areas, big bold designs, added detail within the base garment, and the use of flock to add subliminal detailing around the character’s moustache.
I see the brand as having a flexibility in both the designs and products but always remaining with its original values and ideas.
What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? R3DN3CK is not your conventional brand, as I’ve mentioned it’s just me and I oversee everything. I am trying to keep with the hand-made/ hand-drawn feel but with added quality of product, extra detail and something different to each release. Offering hand-drawn stickers and goodies with each sale, I hope the audience and customers understand the difference between receiving something individual and something mass-produced. In the future you will see one offs and exclusive releases.
Who or what influences you in your work? Me, if I am honest, it’s all be down to me lately and pushing myself to get out there and get noticed, early influences come from other UK brands like AnyForty, FatKidOnFire [big up!], Self Gained and Dirrrtee and of course all the rednecks out there!
What’s your take on the whole UK streetwear scene at the moment? I enjoy the scene and current releases are better than ever, I enjoy brands that are out there for the customer – brands that enjoy the feedback and really get involved out of the shops and studios.
Where do you see you and Redneck Clothing being in 5 years time? Hopefully we’ll still be here, with a bit more cash behind each release which will reflect in each garment released. I still plan to create everything myself, oversee and create each garment myself. 5 years is a long period of time and I hope that both me and R3DN3CK clothing develop and see growth together.
Where can people expect to catch your work, any stockists to watch? For now, keep locked on the R3DN3CK webstore.
We’ll hopefully seeing some other stockists in the new year so keep your eyes out for R3DN3CK clothing on other online stores.
Top 5 favourite albums? Recently I’ve been listening to:
- Method Man & Red-man – The Black Out 2
- Seasick Steve – Dog House Music
- The Black Keys – Brothers
- Magnetic Man – Magnetic Man
- Devlin – Tales from the Crypt
I could never put a finger on favourite albums as I enjoy and listen to a wide variety of music!
Shoutouts Family, Hamilton and THE BEAR, Self Gained, FKOF [big up!], AnyForty, the EXM collective, MAX STONE, Katie and the UK. Anyone thats helped me along the way, influenced me and not written me off!
Andrew and the R3DN3CK family are the perfect example of the independent talent we have here in the UK streetwear market. The designs might not be to everyone’s tastes but the fact that Andrew does the whole brand management thing on top of designing, marketing etc is proof that if you have the drive to go at a clothing brand on your own it is possible. We’ve got huge respect for what Andrew’s doing! If you want to find out more about the R3DN3CK hit their blog, catch them on Twitter and peep their webstore.
If you have any thoughts on what Andrew has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).