It’s been a fairly hectic week here at FatKidOnFire. New website, new interviews and mixtapes aplenty, winning a national award and landing a new internship – it’s nice to get to the weekend and slow things down a bit (except it hasn’t; thankfully there’s been more blogging to do today otherwise I’d be sat twiddling my thumbs waiting for the hangover to dissipate). Luckily, we’ve got another feature to drop for you guys.
Peep the teaser video for the brand’s latest lookbook (with music mixed by the extremely talented Jacob Plant) and get the feature after the jump…
I first came across Moog Royale when I was sent the above teaser. I’d heard of the brand before but hadn’t really seen their work. After taking a look around their awesome website and checking their (fairly extensive) product list I thought it might be a good idea to sit down and get the scoop on the brand. Mark (one half of the company) and I sat down to discuss the brand’s background and aspirations so I could find out more…
Who or what is Moog Royale? Moog Royale has only been around seriously for the past year. It’s always been a dream of mine to create a brand of my own, so when I went freelance as a designer it seemed like the perfect opportunity to give it a go. So far it seems to be going pretty well, these things take time, especially if you want to do it properly. I never had the idea of creating something that arrives on the scene, dumps a load of designs out and then makes a quick buck by selling its soul. This has always been about creating something I love, in the hope that it will be accepted by the people in the scene that I love. I know where I want the brand to be and that’s one that’s respected, not only for its quality but also its integrity.
Your designs are simple, strong and striking – do they have an underlying theme or do you consider these designs to be your main brand image? You’ve dropped more than tees, also selling zipped hoodies and crews. Is this something you will continue? Most of our designs have a strong typographic influence. I’m not into slogan tees so I try and treat the type in a way that makes it become more of a graphic. I tend to stick to one or two colour designs and am a strong believer of not overcomplicating design. I suppose all of this might go towards creating a brand image but at the end of the day, typography is something I love and with Moog Royale I just have fun with it.
Like you say, we’ve dropped products other than tees, and to be honest there’s no big rationale behind that. We just do what feels right at the time, you don’t know until you try, so this approach will continue. We’re always having ideas about our range but as with a lot of things, it comes down to money. Being a very young brand we obviously don’t have the same budget as the major players but Moog Royale was never created to be just graphic tee brand.
What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? I’m still not sure if we’re part of the ‘UK streetwear pack’. Moog Royale seems to blur the edges, we’ve heavy involvement in snowboarding, music and street, so when people ask me about streetwear I get a bit confused about what to say. Anyway, what was the question?…
Oh yeah… I like to think I am starting to build a style that people can recognise. Hopefully this in turn will give me an identity that distinguishes us from from the crowd. Mmmm… it feels like at this point I should be saying why Moog Royale is better than all the rest! We’re not here trying to take down other brands and then go for world domination, we’re just doing what we love and hoping at the same time that some other people like it too.
Who or what influences you in your work? That’s a hard one… Everyone and everything? Sounds a bit sh!t I know but that’s the way it is. If I had to be specific I’d say I take a lot of inspiration from graphic design and typography like I mentioned earlier. Sh!t, did that sound like I was implying you weren’t listening? I wasn’t meaning it to! Hold on, why have I suddenly started swearing?
What’s your take on the UK streetwear scene at the moment? I see a lot of people/ brands out there at the moment. The thing that bugs me is I see most of them trying to jump on anything or anyone in the public eye to try and make a name for themselves. My theory, which I’m obviously not saying is right, is that you should try and create a brand that people respect and buy into. This way you’ll spend much more time and effort on your designs and brand approach than worrying about which A-lister (or D-lister as it normally turns out) you can get to rep your product. If you get the brand right then the rest will follow.
There’s a few small independent UK brands that float my boat at the moment. Suffoca and AnyForty have had my respect for a while, I just like the way they do things, not only are their designs sick but there’s also no pretence!
Where do you see you and Moog Royale being in 5 years time? 5 years time? Hopefully making a living out of Moog Royale! Like I said earlier I didn’t start Moog Royale just to make tees, crews and hoods so who knows… Maybe branch into some hardware and technical wear.
Where can people expect to catch your work, any stockists to watch? At the moment we’re only stocked in an independent skate/ street shop near us called South. I say ‘only’, but it’s a sick shop and we’re in there next to the likes of Obey and Carhartt! Apart from that you can obviously get hold of our stuff through our website. It’s now time to move the brand forward, the lookbook is nearly finished, the teaser’s on Vimeo and you’ve seen a couple of the shots here, so we’re hoping all that will change very soon! Ha!
Top 5 favourite albums? So this is the point where I list the five albums that I never listen to and don’t really know all in the hope that it makes me and my brand look uber cool right? Well to be honest I don’t really have any favourite albums, I listen to a whole load of different music, some of which is at the top of the cool list and some of which I probably shouldn’t mention!
Shoutouts Shoutouts?… Umm… Props to Dave the dustbin man who collects my rubbish every week. Then there’s Italian Tony at Scotts for making the best jacket potato in town, lovely and crispy on the outside and beautifully fluffy on the inside! And finally there’s God. No hold on… Umm… My mum. No no wait… Umm… my wife and family… Yep, that’ll do it.
Mark and his brand partner Si are obviously very passionate about their work, and I think it shows in their designs. Bringing strong typographic and design skills to the fore, it’s always good to see such talented creatives getting places with their brands. I’ll be buying one or two Moog Royale pieces myself come the New Year! If you want to discover more about Mark and Moog Royale then clickthrough to their Facebook and Twitter accounts, not forgetting the website so you can get your cop on. Support our independent British brands!
If you have any thoughts on what Mark has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).