It’s not often we come across a brand for the first time and then realise we’ve known about them for months. That happened with the next brand to feature here at FatKidOnFire. Our man from Birmingham, Jay Read, first introduced us to the next interviewee way back when we first started following Jilted Royalty‘s movements.
It wasn’t until we saw coverage on The Daily Street that this next brand caught our attention again. When the man behind the brand dropped us an email we were stoked to get a brand feature landed…
Brum’s Bogus Clothing have been around for two years. In the short time they’ve been on the scene, they’ve created an extensive collection of tees, hoods and headwear. They’ve also got a serious amount of amazing collabs ready for 2011 (but you’ll have to wait to find out about those). We caught up with Sean, Bogus’ main man (always good to connect with one-man-brands!) to find out more…
Who or what is Bogus Clothing? Bogus Clothing, which began was founded by Sean Powell in early 2009, is a label based on the creativity inspired by music, art and the skate scene across the world. Bogus Clothing started with only a sketchpad, blunt pencil and a mind filled with ideas. Our aim as Bogus is to provide our customers with something different, original and prestigious that they feel proud in wearing.
I often get asked “where did the name Bogus come from”? The name Bogus came from my girlfriend buying me a Bill & Ted Bogus Journey tape (which is a amazing film)! The name jumped out at me at the time and it’s stuck; it’s the perfect description of our style and designs.
Your designs are simple, strong and striking – do they have an underlying theme? What’s the concept behind your ‘Never Stop’ mantra? The Bogus designs don’t follow a specific theme. Each garment is inspired by music, art and my day to day lifestyle. People often ask, “How do you think of your designs?” to which I reply, “I ain’t got a clue, the pencil does all the talking”.
The ‘Never Stop’ mantra comes from never stopping believing or dreaming about what you can achieve in life. There’s been plenty of times where Bogus could have been finished, but because of positive feedback and support our ‘Never Stop’ moto was created in order to honor that.
What does or will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? OUR ORIGINALITY! What you tend to find with some clothing brands in the UK is that they tend to follow the specific “streetwear” pattern. As Bogus, we focus on bringing something different to the clothing scene by being original and independent with our designs.
W’ve got some serious deals and collaborations getting finalized (as we write this up) this year, so I can assure all our customers and everyone following us that 2011 is going to be something special!
Who or what influences you in your work? The main influence is the day to day ‘Live Fast’ lifestyle that spills out onto the designs. It’s pretty much impossible pinpointing one specific thing that influences my work and designs with Bogus, due to the fact everything happening around me influences me in my work and management of the clothing label.
What’s your take on the UK streetwear scene at the moment? In Birmingham there’s a lot of competition with streetwear brands coming out. Bogus don’t see themselves as being labeled a “streetwear” brand because we’d like to branch out not only to the “streetwear” scene, but to anyone and everyone who appreciates our designs.
Where do you see you and Bogus Clothing being in 5 years time? After just running the business for two years, doors are opening for us and big things are starting to happen. One of our main goals as Bogus is to be a local, well established, respected name within everyone’s community. Branching out across the world is something that we dream of doing, whether it will happen only time that will tell – so it’s just waiting…
Top 5 favourite albums? (In no specific order)
- Cyprus Hill – Black Sunday
- Tom Green – Prepare For Impact
- Gorilaz – Demon Days
- Johnny Cash – Greatest Hits
- Michael Jackson – SNM!
Shoutouts Everyone supporting Bogus Clothing – ‘NEVER STOP’! Don’t Flop. Team Bogus – Giziel Lima and Demi Prescott. My Mum and bros. Mickey P/ James Whiteshaw/ Tim Green (FFC FAMILY). My dead sog (he would have been proud). My old board. Pencils and paper. Finally… The internet (that will kill us all and I’ll see my dog again).
It’s always fantastic to see one-man-brands start up and survive in the unforgiving independent streetwear market. Sean’s Bogus Clothing are a good example of going at it on your own and doing things well. The graphic designs on Bogus items and the extensive collection both suggest Bogus is here to stay, and we’re definitely keen on seeing more from Sean! Bogus is already proving it can compete with Birmingham’s stellar independent clothing brands, long may it continue. To find out more about the brand, find their Facebook page, follow them on Twitter and keep locked on their website for when the webstore goes live next week.
If you have any thoughts on what Sean has had to say, or thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).