It’s always good to reach the end of another week and be able to drop new content in time for the arrival of the weekend. Today sees yet another first for makeitgood and FatKidOnFire, with our first ever interview with a record label. Running our makeitgood x FKOF features puts us in contact with many different labels but we think Our Dubs is pretty special. This London-based independent label currently signed and released material four dubstep producers from all over the world and is on the hunt to find and support more. Hit Our Dubs on Facebook and Twitter and peep their website to keep up to date with what’s going on. We are stoked to have label owner Jules down for a chat to learn more about the label!
Who and what is Our Dubs? OurDubs is essentially a dubstep label imprint under the brand OurThing Ltd, the parent company of a mass empire in my head. I’m currently running it on my own with the focus of preaching the talent released under its name. I don’t think that’s all it is though, it’s very much a label in its infancy stages and I have a load of ideas for the brand as a whole. The nature of the industry at the moment takes your mind in weird places and I think it’s about finding the perfect match between the conventional model and the innovative business model. I’m still trying to calculate that match.
What led to you starting the label? Music has always been a key part of my life and after my mandatory school sessions, I was straight off to college doing Music Tech and then to Uni for Music Business. At college I was recording bands in the studio when a mate and I decided to give starting a label a go and try releasing something. I learnt a lot from doing this very quickly and I think jumping in like that was a brilliant introduction to the industry. Unfortunately, some good things have to end, and my mate and I had different ideas so both went our separate ways. I’d heard Dubstep out and about in London but it was at Uni where the idea of OurDubs arrived after hearing an old college mate’s tracks; Herbdout’s ‘Get Mad‘ to be precise!
Who’s currently on your roster? Rakit formally known as ‘Herbdout’ (as mentioned before) was our first, closely followed by Prince Cobra from San Francisco and then Disonata with releases on Dubmented Beats and Dubsaw. I’m really happy with the producers we’ve got at the moment – they’re all incredibly passionate about what they are doing.
With so many Djs embracing digital, there seems to be a gradual move away from traditional vinyl releases from labels these days. What are your thoughts on this? Digital for me was the obvious starting point as it’s relatively easy to set up and get going. I tend to disagree with the thoughts that digital-only labels don’t believe in their producers; otherwise they would have vinyl out. For me it was all came down to money, vinyl is expensive and that’s why we kept our distance at first. Having said that, wax is something we are happily progressing towards. With digital you can’t see your releases unless you’re connected to something electronic and my personal opinion is that vinyl still holds its own not just with electronic music, but across other genres too. I believe in Vinyl for your physical needs and digital for the convenience and I think this will be something that we’ll start to see in the industry for the future.
Do you think you will stick to releasing dubstep, or can you see Our Dubs releasing other genres in the future? I like a broad range of music and that’s why I started OurThing as the parent company with OurDubs branching from it so I could start out with something I’d heard and truly believed in. I haven’t got any plans for cutting OurDubs but I would like to release some other genres under different “Our” company headings. I’m a big fan of hip-hop for the beats side of things so I would love to get on that in particular.
Do you think dubstep will continue as one genre or do you think it’ll fragment as it seems to have started doing – with the “evolution” of brostep and drumstep starting to gain support? Are these new sub-genres viable longterm or will they fade out? I think it it’s an obvious progression in music for a style to be changed and manipulated and with that labels are adapted. The Internet has sped up the process for what’s “cool” dramatically, so the listeners have more of a voice in what they like and saying what they want to hear. ‘Genre titling’ can get out of hand sometimes though and I think that part of progression becomes a little irritating.
Any new releases we can look forward to? Any events lined up that we should get excited about? Yeah! Prince Cobra’s debut was in January with ‘Food Market’. There’s also a release from Disonata, ‘Alpha & The Omega’, which is out 7/02/11 exclusively on Junodownload for a couple of weeks before it hits everywhere else. Finally, Rakit ‘Mecahnical Concerto no1’ is coming out real soon.
We’ve been lucky to work with some exceptionally talented designers for the cover art, which is important to me as I don’t agree much with the simple ‘vinyl label’ look. We’ve worked with the likes of Aaron Vohra with the Prince Cobra cover, Nich Horishny on the Disonata and Suffoca on Rakit’s release.
All tracks can be previewed in our little Q1 mix.. https://soundcloud.com/ourdubs/ourdubs-q1-mini-mix-dl (bar one track which will be replacing ‘Audio Slut’)
Events wise, we would like to expand into that, we’d happily collaborate with any promoters out there; Rakit, Disonata and Prince Cobra all have mixing capabilities! But nothing in stone at the moment.
Any advice to upcoming Producers/ Djs trying to get signed? If you really like what you’re doing it will show. Work hard and don’t get disheartened when you’re finding it hard for people to take notice. The Internet has made it easier but it’s flooded, if you’re good at what you do and believe in yourself then you’ll be fine! And hit our DropBox on SC or aim ID: masssssi, I try to listen to everything!
Jules was kind enough to hook us up a quick taster of Our Dubs’ releases (already dropped or forthcoming) to give you guys an idea of the producers they’re currently supporting. If you’re a dubstep producer you can send send your demos via their Dropbox (we definitely recommend giving it a go) – good luck if you do!
Click to DOWNLOAD
- Rakit – AudioSlut (Release 14/02/2011)
- Disonata – Alpha & The omega (Release 07/02/2011)
- Prince Cobra – Goose Eggs (Out Now)
- Disonata – Bazooko’s Circus (Release 07/02/2011)
- Rakit – Mechanical Concerto No 1 (Release 14/02/2011)
- Prince Cobra – Klam Chowder Baskets (out Now)
- Muse – Plug in baby (Rakit’s edit)
If you have any thoughts on what Jules has had to say, or thoughts on the mix featuring Our Dubs’ releases – or you have thoughts on anything else you’ve read let us know either via the comments section below or through one of the other forms of contact (email, Twitter and Facebook).