The Reset – 29 & 30th June - [Recap]

The Reset – 29 & 30th June


As the regular readers of FatKidOnFire will know this bank holiday weekend saw the return of The Reset showcase event to the Nike 1948 Space in Shoreditch. I went along on the Saturday to both assist in the running of the Second Son stall and to document the happenings that went down throughout the day. As to be expected, the event was hugely popular with the finest streetwearheads London has to offer and the Nike space was busy over both days…

Find out more after the jump

The long queue waiting in the rain (as you can see from the picture, the 29th was your average English summer day of heavy cloud cover and intermittent rain) outside along Bateman’s Row at 10.30 on the Saturday morning was testament to the huge attraction power the UK streetwear scene has got these days. Something that can only improve/ increase in my opinion! Those who did hang around until the doors open belatedly around midday were greeted by stalls from some of the biggest names the UK has to offer.

Trapstar seemed to be the most popular stall as to be expected, with their new drops (the Varsity was a big look and I was loving the snapbacks!) but the other brand’s wares were very popular with those looking a bit further afield.

Second Son’s stall was notably the best design-wise for the effort the boys had put in; with the backdrop set up to match the colours of one of their latest drops. Damn impressive!

Zone 7 Style held it down for everyone on a bargain vintage hunt, Swanz Fly had a stall for the ladies and the lovely WAH Nails girls had a desk for any necessary nailjob needed to keep the girlfriend happy whilst the boys did a bit of streetwear copping.

G.R.I.N.D.’s limited “Loser’s Quit” design (I need to have this print in my life – looks so good framed!) featured heavily on their booth design as well as the tee they had released as a Reset exclusive – which seemed popular with the streetwearheads!

P.C. Williams and Benjart also dropped exclusive Reset pieces and their booths were busy throughout both days proving that the people were loving what both were offering! Another notable stall was Dirrrtee’s with their Chanel-inspired packaging (unfortunately didn’t get any pics of them though – head over to The Daily Street’s Reset coverage to catch it). A big thanks to Jude and the rest of the Reset III crew for putting on another superb showcase, will be seeing you all at the next one! Big shout out to all the brands who were showing their hard work – it all looked dope (I’m just sorry I couldn’t cop any of it, anyone fancy giving me a job?!)

Ask Your Girl / Star Player

The Ugly Kids Club (awesome take on the Rizla papers design!)

PXL (there are some big names in the urban music scene in PXL clothing – it’s a good look!)

P.C. Williams (unique but killer-looking pieces)

Trinotron had some really dope designs going (apologies for the fairly shit picture, couldn’t face battling with the Trapstar crowd)

Dirrrtee were rocking some of their latest drops – can’t wait to cop a few of them myself!

Second Son’s stall had the latest from their S/S ‘10 collection as well as looking freaking amazing; including their fantastic pocket tees, their Oxford cotton shirts, their latest slimfit jeans and their unbelievable belts from Italy.

Benjart went in hard with their Reset display – their latest drops such as the snapback in various colourways matching their Bsplash tees and crews. Their grey zipped hood was a favourite of mine