Last week, we were invited to the press preview of adidas‘ fourth season of Originals BLUE – their premium streetwear collection from the design team in Tokyo – at the Old Shoreditch Station. We wandered along to have a look at the superb collection of new (and old) footwear silhouettes, denim and the usual collection staples. Big shout to Charlie for sending over the pictures (and thinking of us), and of course shouts to adidas and the John Doe crew for inviting us!
For those of you not in the know, adidas Originals Blue is:
A meeting of styles, the adidas Originals BLUE collection offers premium streetwear by way of adidas’ Tokyo design team. Entering its fourth season this FW11, Blue offers fresh denim styles and new footwear silhouettes.
Simple colour block tees, multi-colour toothing, bonded seams, digital knit prints. Classic cuts, clean lines, innovative design, playful detailing– Japanese-influenced quality streetwear.
The BLUE A/W11 collection is now available from all good adidas stockists. We thoroughly recommend picking pieces up from this collection, it’s truly awesome. We will definitely be grabbing a select few items!